Entrepreneurship & Branding Workbook- Think Outside the Box | Youth Marketing
Core Skills: Personal Branding, Logo & Mascot Design, Color Psychology, Slogan Creation, Product Packaging Design, Market Identification, and Creative Storytelling
Empower the next generation of creators and entrepreneurs with Think Outside the Box: Branding by Everyday Play N Learn! Part of the Learn & Grow: Before & After Care Series, this 21-page interactive workbook teaches kids how to build a business brand from the ground up.
Guided step-by-step, young brand builders learn how real-world companies stand out. Kids explore iconic logos (like Nike, McDonald's, and LEGO), analyze color psychology, identify target customers, and create custom brand personalities. The workbook culminates in hands-on projects where kids design their own product line, brand mascot, catchy slogan, 3D box packaging, and brand story!
Ideal for after-school programs, entrepreneurship camps, business enrichment units, STEM/STEAM classes, or young creators exploring marketing at home.
🌟 What's Inside:
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🎯 Personal Branding & Favorite Brands – Introductory self-portrait exercises and analysis sheets breaking down what makes real-world brands special.
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💡 Product Concept Development – "Meet My Product" brainstorming worksheets to sketch initial inventions and brainstorm product names.
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🎨 Logo Design & Visual Breakdown – Explanations of iconic logos (Nike swoosh, McDonald's golden arches, LEGO) paired with a "Guess the Brand" partial logo challenge and cap-design logo project.
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🌈 Color Psychology & Brand Personality – Color selection guides explaining how hues influence mood, alongside a checklist to define brand traits (from adventurous to vibrant).
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🧴 Product Packaging Challenge – "Sun Protection Cream" design exercise where kids create custom bottle graphics using fonts, colors, and motifs.
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📣 Slogan Writing & Mascot Creation – Real-world slogan analysis (Nike's Just Do It, Disney's The Happiest Place on Earth) paired with slogan brainstorming lists and mascot character sketching.
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👥 Target Customer Identification – Strategic worksheets identifying customer needs, brand messages, and value propositions.
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📦 3D Product Box Design – Multi-angle packaging layout sheets allowing kids to render the front, sides, and opening flaps of their custom product box.
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📖 Brand Story Board – A synthesizing creative writing project to outline the brand name, product line, logo, slogan, and mission statement.
📦 Product Details:
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Format: Digital Download (PDF)
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Length: 21 Pages
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Includes: Marketing concept guides, logo analysis, color psychology worksheets, mascot sketching templates, 3D box packaging layouts, slogan generators, and brand story outlines.
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Recommended Grade: 1st-2nd Grade Grade (Ages 7–8)
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Publisher: Everyday Play N Learn CDC Inc.